5 Simple Tips to Market Your Small Business

When you start a new business there are many different things that you need to think about.  But this doesn’t mean you can forget about marketing. We have put together 5 simple tips to market your small business.

Website

Your website is the number 1 most important element to consider when thinking about your online portfolio. Not only does your website need to be optimized for user experience, but you also need to make sure that it is responsive to mobile scaling, and designed for conversions.

Your website is the cornerstone of all of your online marketing efforts.  This means you must think carefully about things such as how easy it is to navigate, how your design is laid out, and making sure you are giving people the information they want to receive quickly and efficiently!

Search Engine Optimization

Unfortunately, having a well-designed website is really not enough! You also need to be conscious of how well your website ranks in terms of Search Engine Optimization or (SEO)!  For people who may be new and don’t understand SEO is the marketing practice of engineering your website content to increase its chances of appearing near the top of the search results in search engines like Google and Bing.

Really your goal here is to make sure that your content is focused. What is the goal? What are you trying to accomplish?  You want to make sure that your information is relevant to what your buyer is looking for!

Social Media

One of the best marketing tips you could ever receive is to be told to advertise where your customers are! In 2020, there is no place more likely for you to find your buyers than on social media.

Make sure that you are creating good content that is relevant to your buyers. Don’t constantly try to sell your product, but rather, have a good balance between fun and engaging content while making sure your prospects know what you are all about is key!

When promoting your business on social media, here are a few things to remember: Make sure your profiles are up-to-date with all of your business information, post on a regular schedule so that people will come to expect to see your content, interact with your followers and make sure you engage with them, and set realistic goals such as likes, follows, and how many people interact with your page!

Blog

Having informative content in the form of blogs on your website is not only critical to showing your expertise in your field, but are also a critical component of your SEO. You shouldn’t look at your blog as a way to advertise, as much as a way to give helpful and reliable advice for your followers.

Creating blogs that can help introduce potential customers to new topics.  You can also give suggestions or tips they might find useful, and most importantly: make sure that they give value!

Email Marketing

Using email campaigns can be a great way to engage with potential customers as well as a way to re-engage people who have bought from you before! They can be a great way to give out quality information like e-books or just let people know the recent successes of your business!

When conducting an email marketing campaign for your business, here are a few tips to consider. Do not send too many emails because people might find it a turnoff and unsubscribe! Make sure that your emails are brief and to the point – people do not want to be bogged down by too much information, and they will likely skip over it. Try to make your emails feel personal as if they are sent from a person, not a company!

In conclusion

There it is, 5 tips for marketing your small business. And if any of these are lacking, you are definitely missing opportunities to gain additional business.  We suggest you look into a BuyersGap report if you need an unbiased view or help identifying potential gaps.

Request a Free BuyersGap Report today!