A Poor Experience Can Lead to a Huge Gap
When thinking about your business, user experience is key. Humans often take the path of least resistance when doing literally anything, so when they’re browsing your presence online, they don’t want to overcome additional barriers just to see if your product or service can help them. Constantly think about how to make it easier for people. Otherwise, a poor experience can lead to a huge gap.
Capture Their Attention
How is your company capturing your audience’s attention? Do you use video, demonstrations, or a lead magnet? You’re probably thinking, maybe you need to focus on capturing your audience’s attention right?
You’d be wrong!
Looking at it in reverse will actually help you understand “why” and “how” your current experience is losing the attention of your audience. Is your website too busy? Does it invoke emotion? Does it tell a story? Identifying and improving the experiences that cause people to leave will help improve retention, earn more of their time to help educate and build trust with your audience.
Make it Easy
Your online experience should be easy for anyone looking for your offer. It should guide your audience through your story to help them come to the conclusion that your product or service will positively address the need that has been identified. Unfortunately, this is where so many small businesses struggle. Every visitor chooses their journey, based on how they like to make purchase decisions. Some prefer reading, while others prefer video.